Media & Publicity

Featured work

Social Media Influencers and Traditional Media: National Wine Marketing Campaigns in Canada

Social Media Influencers and Traditional Media: National Wine Marketing Campaigns in Canada

How Lithica combines critic reviews, national press, and micro-influencers to build credibility and drive demand for Canadian wineries.

Social Media Influencer Campaign

Uppercase Winery

Uppercase Winery

Launched a wine club in a highly competitive landscape

Brand Strategy, Wine Club Design, Strategic Partnership, Creative Direction, Copywriting, Design

Q&A Wine Launch

Q&A Wine Launch

Balancing Star Appeal with Great Winemaking

Communications Strategy, Press Release, Media Relations, Media Pitching, Copywriting